Shaftiness Mobile App
Terms and Conditions of Use

Effective date: 13 July 2026

Last updated: 13 July 2026

These Terms and Conditions of Use, referred to as the Terms, govern your access to and use of the Shaftiness mobile application.

The Shaftiness app is operated by:

SHA FITNESS LIMITED
Company number: 16882584

Registered office:
30 Timbermans View
Basildon
England
SS16 4UX

Email:
support@shafitness.co.uk

Website:
https://www.shafitness.co.uk/

In these Terms:

• Shaftiness, we, us and our mean SHA FITNESS LIMITED.
• User, you and your mean the person accessing or using the app.
• Client means a person receiving fitness and lifestyle coaching through Shaftiness.
• Trainer means an authorised SHA Fitness trainer with access to assigned clients.
• Super Admin means an authorised person responsible for managing the Shaftiness platform.

By activating your account, signing in to Shaftiness, tapping I Agree, or continuing to use the app, you confirm that:

• You have read and understood these Terms.
• You agree to be legally bound by them.
• You are at least 18 years old.
• The information you provide is accurate and complete.
• You agree to comply with all applicable laws when using the app.

If you do not agree to these Terms, you must not access or use Shaftiness.

Your acknowledgement of these Terms is separate from any consent requested for processing health information, uploading progress photographs, sharing photographs or using testimonials for marketing.

Shaftiness is intended only for individuals aged 18 or over.

Accounts must not be created for anyone under the age of 18.

Clients and trainers cannot register independently. Accounts are created through an invitation issued by an authorised Trainer or Super Admin.

If we reasonably believe that:

• You are under 18,
• You have provided false information,
• Your account was created without proper authorisation, or
• You are using another person’s account,

we may suspend or deactivate the account.

Shaftiness is an in-house fitness and lifestyle coaching application.

Depending on your role and assigned programme, the app may allow you to:

• Access workout plans assigned by a trainer.
• View warm-ups, exercises, sets, repetitions, weights and cool-downs.
• Record workout completion and performance.
• View assigned nutrition plans.
• Track calories and macronutrients.
• Log meals, snacks, water and other liquids.
• Complete PAR-Q and onboarding questionnaires.
• Record body weight and measurements.
• Upload progress photographs.
• Compare progress photographs.
• Capture a photograph after completing a workout.
• Add motivational frames to workout photographs.
• Share workout photographs through your device’s sharing menu.
• View activity records.
• Build streaks and unlock achievements.
• Receive account, workout, nutrition, hydration and questionnaire notifications.

Features may differ depending on your account type, assigned plan, device, app version and trainer settings.

Shaftiness provides fitness and lifestyle coaching support.

The app does not provide:

• Medical diagnosis.
• Medical treatment.
• Emergency healthcare.
• Physiotherapy diagnosis.
• Prescription services.
• Medical nutrition therapy.
• A substitute for advice from a doctor or other regulated healthcare professional.

Workout plans, nutrition guidance, calorie calculations, questionnaires and app content are intended for general fitness and lifestyle purposes.

You should seek advice from an appropriate healthcare professional before beginning or changing an exercise or nutrition programme where:

• You have a medical condition.
• You are taking medication.
• You are pregnant or breastfeeding.
• You have recently given birth.
• You have an injury or ongoing pain.
• You have been advised to limit physical activity.
• You are unsure whether exercise is suitable for you.

Completion of a PAR-Q does not amount to medical diagnosis or medical clearance.

You are responsible for exercising within your abilities and following instructions carefully.

You agree to:

• Provide complete and accurate health information.
• Answer PAR-Q and onboarding questions honestly.
• Inform your trainer when your health, medication, pregnancy status, injury or physical condition changes.
• Use suitable equipment and a safe exercise space.
• Follow any medical restrictions given to you.
• Use appropriate judgement when selecting weights or exercise intensity.
• Stop exercising if you experience unusual pain, dizziness, faintness, chest discomfort, severe shortness of breath or another concerning symptom.
• Seek appropriate medical or emergency assistance where necessary.

You must not continue an exercise merely because it appears in the app if you believe it is unsafe or unsuitable for you.

We do not guarantee that every exercise, nutrition target or programme will be suitable for every person in every circumstance.

Fitness and nutrition results vary between individuals.

Results may depend on factors including:

• Consistency.
• Exercise technique.
• Nutrition.
• Sleep.
• Stress.
• Medical conditions.
• Medication.
• Age.
• Genetics.
• Lifestyle.
• Adherence to the assigned programme.

We do not guarantee:

• Weight loss.
• Fat loss.
• Muscle gain.
• Strength gain.
• A particular body shape.
• A specific health outcome.
• Completion of a goal within a particular period.

Examples, testimonials and transformation photographs show individual experiences and do not guarantee that another person will achieve the same result.

Nutrition plans, calorie targets and macronutrient calculations are intended to support fitness and lifestyle goals.

Food information may be based on:

• Manufacturer information.
• Standard nutritional references.
• User-entered quantities.
• Trainer-entered information.
• Estimated serving sizes.
• Product labels.
• App calculations.

Actual nutritional values may vary based on ingredients, preparation method, brand, portion size and measurement accuracy.

You are responsible for checking ingredients and allergen information before consuming food.

Do not rely solely on Shaftiness to manage a serious allergy, medical condition or prescribed therapeutic diet.

You are responsible for keeping your account secure.

You must:

• Use only your own account.
• Create a strong password.
• Keep your password and verification codes confidential.
• Not share your login information with another person.
• Notify us promptly if you suspect unauthorised access.
• Keep your email address and mobile number up to date.
• Sign out where you use a shared device.

We will never ask you to disclose your password or a one-time verification code through an unsolicited message or telephone call.

You are responsible for activity performed through your account unless the activity resulted from something for which we are legally responsible.

A Trainer may access information relating only to clients assigned to them.

This may include:

• Account and profile information.
• PAR-Q and onboarding responses.
• Workout plans and workout results.
• Nutrition plans and food logs.
• Water logs.
• Weight and measurement history.
• Progress photographs.
• Workout-completion photographs.
• Achievement and activity information.

A Trainer must use client information only for authorised fitness coaching and related business purposes.

If a Trainer leaves SHA Fitness or their account is deactivated, their access will be removed.

Clients cannot demand continued access to a specific Trainer. Where reasonably necessary, a client may be reassigned to another authorised Trainer.

Progress photographs are used to help clients and assigned Trainers visually monitor changes over time.

You control whether you upload a progress photograph.

When uploading a photograph, you confirm that:

• The photograph belongs to you.
• You have the right to upload it.
• It does not unlawfully include another person.
• It does not infringe another person’s privacy.
• It does not contain illegal or prohibited content.

Progress photographs are normally visible only to:

• The Client who uploaded them.
• The Client’s assigned Trainer.

The app does not contain a public community feed.

You may request deletion of a progress photograph by contacting:

support@shafitness.co.uk

After completing a workout, the app may allow you to:

• Open your camera.
• Take a workout-completion photograph.
• Add a motivational frame.
• Save or share the finished image.

Taking or sharing a workout-completion photograph is optional.

You are responsible for checking the image before sharing it, including checking whether it reveals:

• Your home or location.
• Other people.
• Personal documents.
• Vehicle registrations.
• Children.
• Private surroundings.
• Sensitive health information.

Shaftiness does not automatically publish your photograph.

When you use the sharing feature, your device opens its normal sharing menu. You decide which application, person or platform receives the image.

Once an image is shared to an external platform, its use is governed by that platform’s terms and privacy practices. Shaftiness cannot control how a recipient or external platform stores, copies, redistributes or uses an image after you share it.

You continue to own photographs, questionnaire responses, activity information and other content you provide through Shaftiness.

You grant SHA FITNESS LIMITED a limited, non-exclusive, royalty-free licence to:

• Upload.
• Store.
• Host.
• Copy.
• Resize.
• Reformat.
• Process.
• Display.
• Back up.
• Delete.

Your content only where reasonably necessary to:

• Operate Shaftiness.
• Deliver your coaching service.
• Make information available to you and your assigned Trainer.
• Maintain security.
• Resolve technical issues.
• Comply with legal obligations.

This licence ends when the content is permanently deleted, except where temporary backup retention or legal retention is reasonably necessary.

This licence does not give us permission to use your transformation photographs or testimonials for advertising. Separate permission will be requested before such marketing use.

You must use Shaftiness lawfully and responsibly.

You must not:

• Use another person’s account.
• Pretend to be another person.
• Provide deliberately false health or identity information.
• Attempt to access another client’s records.
• Attempt to bypass account permissions.
• Upload viruses, malware or harmful code.
• Interfere with the app, servers or security controls.
• Test or scan the platform for vulnerabilities without written permission.
• Scrape, copy or extract app data through automated methods.
• Reverse engineer or decompile the app, except where the law expressly permits it.
• Copy or redistribute workout plans, videos, designs or app content commercially.
• Upload unlawful, threatening, abusive, discriminatory, defamatory or sexually explicit material.
• Upload content that infringes copyright, confidentiality or privacy rights.
• Use Shaftiness for fraud or another unlawful purpose.
• Harass a Trainer, Client, employee or support representative.
• Use the app to provide unauthorised medical or professional advice.

We may investigate suspected misuse and preserve relevant information where legally permitted.

The Shaftiness application and its contents are owned by or licensed to SHA FITNESS LIMITED.

This includes:

• Software.
• Source code.
• App design.
• Branding.
• Logos.
• Text.
• Graphics.
• Videos.
• Exercise demonstrations.
• Workout templates.
• Nutrition templates.
• Frames.
• Badges.
• Icons.
• Databases.
• Documentation.

We grant you a limited, personal, non-exclusive, non-transferable and revocable licence to use Shaftiness for its intended purpose while your account remains active.

You must not sell, license, reproduce, publish or commercially exploit Shaftiness content without written permission.

No ownership rights in the app or its content are transferred to you.

We may send essential communications relating to:

• Account invitations.
• Account activation.
• Verification codes.
• Password resets.
• Security alerts.
• Service changes.
• Privacy or Terms updates.
• Account suspension or deletion.

You may also receive optional notifications relating to:

• Workout reminders.
• Meal reminders.
• Hydration reminders.
• Questionnaire reminders.
• Achievements.
• Assigned plans.

You can manage optional notifications through the app or your device settings.

Turning off notifications does not remove your responsibility to check the app for assigned plans or important account information.

Our collection and use of personal information is explained in the Shaftiness Privacy Policy.

The Privacy Policy explains:

• What information we collect.
• Why we use it.
• Who can access it.
• How long it is retained.
• How photographs are handled.
• How users may exercise their data protection rights.
• How account-deletion requests are processed.

Health information receives additional protection.

Where required, we will ask you to provide separate explicit consent before processing health information.

Agreeing to these Terms does not by itself provide consent for every use of health information, photographs, testimonials or marketing content.

You may request account deletion through the available account settings or by emailing:

support@shafitness.co.uk

We may ask you to verify your identity before processing the request.

When an account-deletion request is accepted:

• Access to the account will be removed.
• The account will enter the deletion process.
• Associated personal information will be deleted within 90 days.
• Information may remain temporarily in secure backups during that period.
• Certain limited information may be retained where required by law or necessary for legal claims.

Deleting your Shaftiness account does not automatically cancel any separate coaching agreement, unpaid fees or appointment obligations. Those matters will be handled under the relevant coaching or service agreement.

We may restrict, suspend or terminate access where reasonably necessary because:

• These Terms have been seriously or repeatedly breached.
• The account presents a security risk.
• The account is being used unlawfully.
• The user is under 18.
• False or misleading information has been provided.
• The user has attempted to access another person’s information.
• Continued use may create a serious health or safety concern.
• The user has abused or threatened staff or Trainers.
• We are legally required to remove access.
• The Shaftiness service is discontinued.
• The underlying coaching relationship has ended.

Where reasonable, we will explain the reason and provide an opportunity to correct the issue before termination.

Immediate suspension may be applied where necessary to protect users, personal information, app security or another person’s legal rights.

Termination does not remove rights or obligations that arose before termination.

Shaftiness does not currently process payments inside the mobile app.

Any fees for personal training, nutrition coaching, packages, appointments or related services are governed by a separate agreement between you and SHA FITNESS LIMITED.

Those separate terms should explain:

• The price.
• Payment dates.
• Package duration.
• Cancellation rights.
• Refund conditions.
• Rescheduling.
• Missed sessions.
• Renewal.
• Ending the coaching service.

These app Terms govern use of Shaftiness. They do not replace a separate paid coaching or membership agreement.

We aim to provide Shaftiness with reasonable care and skill.

However, the app may occasionally be unavailable because of:

• Planned maintenance.
• Emergency maintenance.
• Software updates.
• Device compatibility issues.
• Internet or mobile network failures.
• App-store interruptions.
• Hosting-provider failures.
• Security incidents.
• Circumstances outside our reasonable control.

We may release updates to improve security, performance or functionality.

You may need to install the latest app version to continue using all features.

We do not guarantee that every feature will always remain unchanged. Where a material change significantly affects the service, we will provide reasonable notice where possible.

Nothing in this section removes rights that cannot legally be excluded.

Shaftiness may interact with services provided by third parties, including:

• Apple App Store.
• Google Play.
• Apple Push Notification Service.
• Firebase Cloud Messaging.
• Email providers.
• Cloud hosting providers.
• External social-media and messaging applications.

Third-party services are governed by their own terms and privacy policies.

We are not responsible for:

• The availability of an external platform.
• Changes made by an external platform.
• Content posted by another user on an external platform.
• An external platform’s handling of information you choose to share with it.

You must comply with the terms of the app store and operating system used to download and access Shaftiness.

Apple applies its standard end-user licence agreement where a developer does not submit a custom EULA. (Apple Developer)

Nothing in these Terms excludes or limits liability where doing so would be unlawful.

This includes liability for:

• Death or personal injury caused by our negligence.
• Fraud or fraudulent misrepresentation.
• Breach of rights that cannot legally be excluded.
• Any other liability that the law does not permit us to exclude.

We are responsible for losses that are a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill.

We are not responsible for losses that:

• Were not reasonably foreseeable.
• Were caused by inaccurate information you provided.
• Resulted from your failure to follow safety instructions.
• Resulted from using the app contrary to these Terms.
• Resulted from sharing your password or verification code.
• Were caused entirely by an external service outside our reasonable control.
• Relate to commercial or business use of a Client account.

Shaftiness is provided for personal fitness and lifestyle use.

If you use Shaftiness for business purposes as an authorised Trainer, we will not be responsible for loss of profit, business interruption, loss of opportunity or indirect business loss, except where the law does not allow that limitation.

These Terms do not affect your statutory consumer rights.

We may update these Terms to reflect:

• New app features.
• Security improvements.
• Operational changes.
• Changes to our services.
• Changes to third-party providers.
• Legal or regulatory requirements.

Where a change is material, we will notify you by email, through the app, or both.

We may ask you to review and accept updated Terms before continuing to use Shaftiness.

Changes will not remove rights or remedies that arose before the updated Terms took effect.

The latest effective date will be displayed at the beginning of this page.

Questions, complaints and support requests should be sent to:

support@shafitness.co.uk

Please include:

• Your name.
• The email address linked to your account.
• A clear description of the issue.
• Relevant dates.
• Screenshots where helpful.

We will investigate the matter and aim to respond within a reasonable period.

Privacy-related complaints will be handled according to the Shaftiness Privacy Policy.

These Terms are governed by the laws of England and Wales.

If you live in England or Wales, the courts of England and Wales will have jurisdiction.

If you live in Scotland, you may bring legal proceedings in Scotland.

If you live in Northern Ireland, you may bring legal proceedings in Northern Ireland.

Nothing in this section removes any mandatory consumer protection available where you live.

Entire agreement

These Terms, together with the Privacy Policy and any separate coaching agreement, form the agreement relating to your use of Shaftiness.

No waiver

If we do not immediately enforce a provision, that does not mean we have waived our right to enforce it later.

Severability

If a court finds that part of these Terms is invalid or unenforceable, the remaining sections will continue to apply.

Transfer of rights

You may not transfer your account or rights under these Terms to another person.

We may transfer our rights and obligations as part of a business restructuring, sale or transfer, provided this does not reduce your legal rights.

Headings

Section headings are provided for convenience and do not change the meaning of these Terms.

SHA FITNESS LIMITED

Company number: 16882584
30 Timbermans View
Basildon
England
SS16 4UX

Email:
support@shafitness.co.uk

Website:
https://www.shafitness.co.uk/